Dear Reader,

To transform our world, we must first transform our bodies. To transform our bodies, we must first transform ourselves.

This is the core logic that people get wrong with weight loss. We focus too much on the external measures of weight and not enough on the beliefs, values, thought patterns and habits behind it.

Hi, I'm Dylan, co-founder of one of the nation's most innovative health centers, and I'm obsessed with self-improvement. That's why I started a practice where every day, I get to help others improve themselves to break free of weight cycling and all the issues that come with it.

Over the past 5 years, I (with the help of my co-founder and mom Robin) have quietly helped hundred's of people with chronic illnesses to reverse their issues through lifestyle change. During that time, I noticed something really profound...

Nearly all my clients had tried to lose weight before and failed. But with our method and under our philosophy, they lost weight really reliably, and it stayed off.

That wasn't surprising to me. When you feed your body right, give it the fuel it desires, and optimize for health, then metabolism recovers and weight comes off as a byproduct. But what WAS surprising was how surprised, delighted, and sometimes ecstatic it made them feel.

It was like they were freed from a lifetime in bondage. Small things were earth-shattering, planet-altering breakthroughs for them, like 'not even thinking about fast food' or 'their favorite cookies tasting overwhelmingly sweet' or 'how can I eat so much and still lose weight?'. Then it dawned on me...

To me, this is no secret, but to most people, it's a whisper in the noise. In fact, it's like trying to hear a butterfly's wingbeat while sitting behind a 747 jet engine.

I've realized that so many people have been led astray on how to lose weight. People have been taught literally every conceivable way to cut calories and not feel it or otherwise mitigate the discomfort, they are taught to join exercise groups or buy gadgets that burn away the belly fat... and while these CAN help, if you keep ending up back at square one, then there's something else that ISN'T being addressed.

The key question here is not, do diet work? Or does exercise work?

It should be rephrased to: WHAT do diets work for? WHAT does gym weight loss work for?

I think they work great to knock off the pounds in the short-term. But for most of us, life isn't a short-term deal, is it? So, as time goes on, life gets in the way and can erode habits, especially if you don't know how habit science works.

The tendency for the overwhelming number of people is to follow the trend line towards more and more weight, slowly deteriorating health, and degrading quality of life.

I don't call that a solution, I call it a band-aid. And don't even get me started on GLP-1's. They are the epitome of band-aids for weight loss.

That's why we are introducing a program that focuses on reframing the narrative around weight loss.

This program doesn't force you into a calorie counting meal plan. It doesn't depend on an app to form human connections that pull you through the tough parts. It doesn't even make you exercise.

Instead, it's designed to direct all our effort and attention into actions that generate the most returns of lasting weight loss.

Notice two things here.

1) the goal is LASTING weight loss. Any weight loss that can't be sustained isn't real weight loss.

2) we are 100% invested in the things that are most likely to set up to achieve this goal. We spend 0% of our time on actions that might generate 'vanity' improvements or short-term wow's but long-term 'what nows'.

Basically, our objective in this 3 Week Intensive is to Reset the Board. Right now, too many things in your life, your surroundings, your environment, and whether you realize it or not, your head, is set up to sabotage you. You are like Indiana Jones trying to get the treasure, but being intercepted by every booby trap and evil enemy in the book [gif meme style of indie jumping through obstables labelled with text as 'stressed out' 'favorite snack in the cupboard' 'spouse wants to stop at mcdonalds']. The 'board' is set up against you. And if you don't like the way the board is set, flip over the table.

So, here's how we are going to reset the board.

1) For 3 weeks, you will eat only meals you cook yourself from recipes in our Magic Cookbook.

the magic cookbook is an assembly of all our past clients' favorite recipes. these recipes have been key to reversing chronic illness and become an integral part in many clients' lifestyles. but that's only half the magic. the other half is that by cooking, you are breaking bad habits of doordash, over-sugared/salted/fatty foods. One of the healthiest habits you can build is eating at home. The magic cookbook gives you enough boundaries to give you clear, concrete guidance and certainty that you will feel the difference after 3 weeks, while also encouraging autonomy to choose what you eat, another important skill to build a lifestyle that sustains weight loss.

2) Group environment. Many programs have done this well in the past, but abandoned it for . Some people want to make this a solo journey, and I respect that, but I don't think it lends for the most successful habit change. One thing you'll learn by working with us is to use your human nature to your advantage, and making it social is time-tested and proven to tilt the scales in your favor WHEN DONE RIGHT. That means positive energy, constructive accountability, and a team feel. Not sit a room together an go through the motions, and not overbearing we-need-to-cry-together feel either. We're here to make things happen, solve tough problems, and get better every day!

3) professional coaching

lifestyle coaches, competent in nutrition, exercise, and most importantly habits and mental shifts. You can say we've been around the block, and we are excited to turn our attention to the problem of weight and metabolism. We thrive on helping you see things in a different perspective to unlock your true potential. While it's a group experience, you'll also receive personal attention as we are tuned into our flock. Individual feedback includes reviewing your food logs, answering questions via direct message or in group, and helping to track progress, to name a few.